Hansa Research appoints Praveen Nijhara as CEO

MUMBAI: Hansa Research, part of the R K Swamy Hansa Group, has appointed Praveen Nijhara as the Chief Executive Officer of the company. Praveen takes over from veteran Ashok Das who will continue as Senior Advisor of the Group.

Nijhara was till recently the Senior Executive Director responsible for the ‘Customer Experience Business’ for Kantar IMRB South Asia region, which he led for nearly a decade.

Commenting on his appointment, Ashok Das said, “I am very happy to have found Praveen to succeed me, to lead Hansa Research in its next phase of development and growth. We have in him a true market researcher with energy and passion. Hansa is in an excellent position, and I am sure Praveen will provide the leadership for more innovation and greater engagement with the market.”

Commenting on his appointment, Nijhara said, “We have always seen Hansa as a respected and worthy competitor. To have built the scale and resources as this company has done, in the face of competition from leading players, shows the enterprise, agility, and competence of the organisation. I am looking forward to working closely with Hansa’s great team. I am excited by this new role and I know we can do a lot in this complex Indian market, and overseas as well.”

R K Swamy Hansa Group CEO Sekhar Swamy added “Ashok has done a great job over the years building Hansa Research into a market leader. As he hands the leadership baton over we are equally confident that Praveen will consolidate Hansa Research and take it to new heights in the industry.”

An alumnus of NMIMS, Nijhara is a career market researcher with 23 years of experience. In his long stint in Kantar IMRB, he has held various senior positions, including being a member of the Global Customer Experience Steering Board at Kantar. Kantar IMRB received the award as the ‘Best Customer Experience Company’ in 2018.

Praveen started his career as a Research Executive at Market & Opinion Research International (MORI), in the UK. Subsequently, he has undertaken challenging assignments with TOI, ICICI Prudential Life Insurance, and Kantar IMRB. A guest columnist on publications and a regular Speaker at various forums, he was recently honoured as among the “50 Most Impactful Customer Experience Consultants”.