GTPL Hathway to launch new regional cable channels
MUMBAI: Multi system operator (MSO) is planning to increase its in-house cable bouquet by launching few more channels in regional languages like Gujarati, Marathi, and Bengali.
GTPL Hathway MD Aniruddhasinh Jadeja said that the company will come up with two to three more in-house channels in different regional languages.
“We are working on regional content in languages like Gujarati, Marathi, Bangla. You will hear news for two or three more channels,” Jadeja told analysts during an earnings conference call.
The MSO had recently expanded its local cable channel offering with four new channels. The company had launched GTPL Box, GTPL Action, GTPL Gold, and GTPL Retro on 6 August.
GTPL Box is targeted at the younger generation and will showcase the latest movies & blockbusters from the Hindi movie industry. GTPL Action will bring the best action movies to the viewers from Hollywood, Bollywood as well as Hindi-dubbed South Indian movies.
GTPL Gold will bring back movies of the golden era of Bollywood to the small screen to keep our viewers entertained with the best movies from the start of the movie industry to 1985.
GTPL Retro will showcase the best songs from the golden era and will show hand-picked songs from the famous singers, lyricists, music composers, actors, actresses, directors of the yesteryears.
The four channels strengthen GTPL’s existing in-house offerings including GTPL Bhakti, Katha, Sindhi TV, GTPL Music, GTPL Cinema, GTPL Dayro, and GTPL Gujarati.
Talking about the four new channels that were launched, Jadeja said that the company has built a significant content library over a period of time. “We have segregated all defined contents into channels. We have all content rights in terms of movies and songs to create in-house channels,” he added.
GTPL Hathway chief strategy officer Piyush Pankaj said that the company did not incur any major cost overheads in launching these channels. “There is no major cost in starting these channels as we already had the library. Earlier, we had just one GTPL movie channel and we have segregated that into different content,” he noted.