GroupM’s MediaCom wins Vivo’s media mandate in India
MUMBAI: Mobile phone brand Vivo has awarded the media mandate in India to GroupM’s media agency MediaCom following a competitive multi-agency pitch.
As the full form AOR for Vivi in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all mass media. This big win follows MediaCom’s stellar showing at the Cannes Lions 2018.
The account will be managed and supervised by the MediaCom Gurgaon office.
Commenting on the partnership, Vivo India chief marketing officer Jerome Chen said, “We understand that being creative is as important for a brand as its product innovation. MediaCom’s creative ideas and approach resonate with Vivo’s ethos as an innovation-driven brand. As we continue to grow stronger in India, we believe this partnership will enable us to step up our engagement with the consumers even more. We look forward to a long and mutually successful partnership with MediaCom.”
Commenting on the win, MediaCom South Asia CEO Navin Khemka added, “The growth of the telecom industry in India is unprecedented and the smartphone adoption brings exciting opportunities. Vivo is one of the leading and innovative players in this space. We are delighted to partner with Vivo and looking forward to creating unmatched brand value and innovative solutions for our consumers.”