GroupM unit m/SIX bags Emami Group media mandate worth Rs 300 cr

MUMBAI: m/SIX, a unit of Group M, has bagged the AoR media mandate of key Emami Group businesses such as Emami, one of the leading & fastest growing personal care and healthcare companies in India, Emami Agrotech, the edible oil & bio-diesel manufacturing company and Emami Cement, the cement arm of the Group.

The Rs 300+ crore account was won following a multi-agency pitch and will be handled by the agency’s Mumbai & Kolkata offices. The scope of the mandate entails television buying and implementation responsibilities.

Emami Director Harsh Agarwal stated, “We are happy to have m/SIX on board and look forward to the value-add they promise to bring to servicing of the mandate. We are confident that with the very dynamic and fast-changing media scenario, m/SIX with their global presence and wide experience & expertise will be able to develop a robust strategy for our media buying to add impetus to all our marketing initiatives.”

Speaking on the development, GroupM South Asia CEO Prasanth Kumar said, “It’s a great win for m/SIX and we are excited and delighted to partner with Emami. Emami Limited, Emami Agrotech and Emami Cement are great brands and these wins are the testament of great efforts and solutions that the team brings on to the table for our clients.” He added, “These wins motivate us and we will continue to work with our partners to deliver the best.”

m/SIX India Sr. VP and Head Saket Sinha said, “It’s a proud moment for m/SIX to receive the mandate for the Emami business. m/SIX has always stood for Media embedded in Strategy, Incubating partners for Xcceleration of Clients business and what makes us happy is that Emami was able to see the value we bring to accelerate their business. Emami is our biggest client and we will do everything to ensure the success of this prestigious mandate.”

With over 60 clients across various sectors, m/SIX current client base includes some of the famous brands like Abbott Healthcare, Bank of Baroda, Burger King, Harley Davidson, Toppr, USV Sebamed, Revv Cars, Veeba Foods, Frankfinn, Lovely Professional University among others.

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