Grey Group India appoints Ketan Desai as group COO

MUMBAI: Grey Group India president North, West Ketan Desai has been elevated to the role of group COO. Desai will lead the development of Grey’s high-performance, smartly integrated network offering, true to its borderless vision, with enhanced creativity, collaboration, and speed to market. He will focus on developing Grey’s future-facing agency offering.

Desai has been a part of Grey for over 20-years and has worked in Grey Kolkata, Delhi, Mumbai, Dhaka, and Colombo. In addition, he has experience across a broad spectrum of local & multinational clients including; P&G, Marico Audi, Revlon, ITC and Hindustan Times, to name a few.

“I strongly believe that data-driven digital solutions powered by creativity, in a unified structure -is the way forward. Ketan is a seasoned and trusted leader who consistently delivers results and is uniquely qualified to drive our strategic vision focused on growth and creativity by aligning our creative, data and best-in-class digital offering,” commented Grey Group AMEA global COO and Chairman & CEO Nirvik Singh.

“I am really excited and looking forward to creating an agency structure that’s future-ready. My focus will be to create an environment that drives and values ‘Famously effective’ work for our clients,” said Desai.

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