GoQuest Digital Studios’ web show on motorsports clocks 10 mn views
MUMBAI: GoQuest Digital Studios’ web show on the 9th FMSCI MMSC Volkswagen Ameo Cup has clocked 10 million views. GoQuest Digital Studios is the digital content studio arm of GoQuest Media Ventures.
Held across 3 cities over 5 months with 20 racers in contention, the Volkswagen Ameo Cup is India’s only one-make championship motorsports event. Currently, in its 9th avatar, the event is followed closely by motorsports enthusiasts, however, has inched slowly outside the niche motorsports community.
GoQuest Digital Studios had acquired the end-to-end content development and distribution responsibility for the erstwhile Ameo Cup. The GoQuest team carved a new strategy to make the show look fast and entertaining on video for the viewers, by bringing in the human element for the first time ever.
Covering the races in great detail, the show brings out the ballet-like passion and teamwork of those involved, coupled with cutting-edge racing technology and driving strategy by racers over the hard-fought tournament, making every episode come alive with a range of emotions and twists.
The series has been distributed across 50 countries apart from India. Understanding the importance of multilingual content, GQDS has also made the series available in four languages English, Tamil, Telugu and Malayalam.
Leaving conventional modes of dissemination aside, GQDS avoided mainstream social media platforms like YouTube and Facebook. Alternatively, it on-boarded a niche sports programming channel such as DSport as the Official Broadcast Partner. The platform also associated with Sharechat as the official social media partner and Jio Cinema as the show’s telecom partner to offer 360-degree engagement with audiences.
To ensure the show gets maximum visibility throughout the country, GQDS team chose specific channel partners, for instance, Yupp TV was selected as an OTT Partner with its highest reach in South India and also for the Tamil speaking diaspora in North America. GirlsXP.com, a women’s lifestyle & fashion platform was also roped on board as its Lifestyle Partner, as the democratic racing series comprised 2 young women racers as well.
The intent clearly has been to reach out to an increasing number of aspiring girls/women to follow the conventionally male-dominated world of motorsports. With women competing head-to-head with male drivers, GQDS positioned the show as a driver of changing gender roles as well as a catalyst of massive social change.
Commenting on the success, GoQuest Digital Studios Director Darshan Bhatt said, “Witnessing an epic event such as the Ameo Cup and developing a show around it has been an exhilarating journey for all of us at GQDS! From the get-go, we wanted the series to be much more than just a racing show, focusing equally on the glamour, technology and the humane side of the world rather than just the podium finishes. Through our interactions with the drivers, crew members and other individuals involved in racing, we developed great respect to the contribution made by every member towards the eventual victory.
“We are glad that the show has been able to capture these dimensions well and the rave reviews from the audiences have validated our hard work. The show has delivered its final leg, and we are overwhelmed by the kind of response we have garnered from our audience. The series indeed has generated more interest in motorsports in the country.”