Global video streaming market is expected to reach $591.11 bn by 2028: Report

MUMBAI: The global video streaming market is expected to grow from $138.99 billion in 2018 to $591.11 billion by 2028 at a CAGR of 15.6% in terms of revenue during the forecast period (2018-2028), according to the Future Market Insights’ report ‘Video Streaming Market’.

The report has analysed the global video streaming market by tracking it in terms of value and is calibrated to obtain the market revenue estimates of video streaming services.

According to the report, interruptions in streaming flow, piracy, and low bandwidth or limited streaming speed are some of the major challenges that hamper the growth of the video streaming market.

To understand and assess the demand and opportunities in this market, the video streaming market report is categorically split into five major sections: Video Streaming market analysis – by type, by content delivery channel, by revenue model, by industry and by region.

On the basis of type, the video streaming market is segmented into video-on-demand and live video streaming. The video streaming market’s live video streaming segment is expected to dominate the market throughout the forecast period with a market share of 32.5% and 43.3% in 2018 and 2028 respectively.

On the basis of the content delivery channel, the video streaming market is segmented into OTT, Pay TV and IPTV. The video streaming market’s OTT segment is expected to dominate the market for the maximum duration of the forecast period owing to the high CAGR associated with it. The video streaming market’s IPTV segment is expected to grow from US$ 23.38 billion in 2018 to US$ 103.47 billion in 2028.

On the basis of the revenue model, the video streaming market is segmented into subscription, pay per view, premium purchases and advertisement-based revenue model. The video streaming market’s subscription-based revenue model is expected to dominate the market throughout the forecast period and enjoy a market share of 49.6% and 51.5% in 2018 and 2028 respectively.

On the basis of industry, the video streaming market is segmented into residential and commercial industries. The video streaming market’s live video streaming segment is expected to dominate the market throughout the forecast period owing to the high CAGR associated with it. The video streaming market’s commercial industry segment is expected to grow from $44.29 billion in 2018 to $214.30 billion in 2028. The commercial industry segment is further segmented as media & entertainment, education, and others.

The section video streaming market analysis by region includes an in-depth country-level analysis of all global regions, namely North America, Latin America, Western Europe, Eastern Europe, SEA and Others in Asia Pacific, Japan, China and MEA, by type, by content delivery channel, by revenue model & by country and provides market data in terms of value for 2018-2028.

In 2017, the market in North America dominated the overall global video streaming market, while the fastest-growing region in the video streaming market is South East Asia and others of APAC.

The key players reported in this study on the global video streaming market are Netflix; IBM Corporation; Apple; Amazon.com; Cisco Systems; Adobe Systems; Google; Roku; Akamai Technologies and Hulu.