Global gross SVoD subscriptions expected to jump 86% to 947 mn by 2024
MUMBAI: The global number of gross SVoD subscriptions will increase by 439 million between 2018 and 2024 to 947 million – or by 86%. According to Digital TV Research, the total will climb by 119 million in 2019 alone.
As the gross subscription total races towards 1 billion, the net subscriber count will rise by 175 million between 2018 and 2024 to reach 531 million. This means that the average SVoD subscriber will pay for 1.78 SVoD subscriptions by 2024 – up from 1.43 in 2018.
Digital TV Research Principal Analyst Simon Murray said, “China overtook the US in 2018 to become the gross SVOD subscription leader. These two countries will continue to dominate the world stage. China and the US will together account for 59% of the global total by 2024. However, this proportion is down from 63% in 2018; indicating that other countries are growing faster.”
Fifteen countries will have more than 10 million SVoD subscriptions by 2024 – collectively providing 86% of the global total.
By 2024, Netflix will contribute 203 million subscribers (21% of the global total), Amazon Prime Video 125 million (13%), China 289 million (31%. Neither Netflix or Amazon Prime Video will operate in China), Disney+ 75 million and 255 million “others”.