GAIL India to launch four episode web series on environment
MUMBAI: GAIL India will be launching a four episode web series on a premium over the top (OTT) platform as part of its ‘Hawa Badlo’ movement aimed at creating awareness and inducing behavioral changes to ensure a greener and cleaner tomorrow.
The public sector undertaking (PSU) stated that the web series will be first of its kind that is being produced in India on such a serious topic where entertainment meets serious messaging. This web series would lead to amplifying the conversation around better environment as we approach the World Environment Day celebrated on 5th June 2019.
This movement has been actively working towards educating the Indian masses against air pollution through events, short films, contests, raahgiri, and pledges on advocacy against air pollution, problems caused due to air pollution & solutions for curbing it.
GAIL said that ‘Hawa Badlo’ movement has been able to mobilise collective societal efforts for improving the deteriorating air quality in India for the last three years. Videos and short films made under this initiative have been appreciated by other countries as well.
‘Hawa Badlo’ encourages sustainable and environment friendly lifestyle habits such as planting trees, cycling & walking, carpooling, using public transport, conserving energy and using cleaner energy sources like Natural Gas for industries, CNG for automobiles, PNG for commercial uses.
GAIL India has been extending full support to ‘Hawa Badlo’ and efforts under ‘Hawa Badlo’ movement have been successful to reach to more than six crore Indians. GAIL India plans to support ‘Hawa Badlo’ movement and empower the idea on a long term basis so that it becomes a national movement.