Fortumo creates bundling solution for Tata Sky Binge, Amazon Prime

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MUMBAI: The mobile technology company Fortumo has launched a unique bundling solution for Tata Sky Binge and Amazon Prime. Tata Sky, India’s leading content distribution platform, launched a pioneering service for its subscribers ‘Tata Sky Binge’ a platform that brings digital content from multiple apps on to your TV.

Tata Sky Binge is accessible through the Amazon FireTV Stick – Tata Sky Edition, an exclusive & unique offering that will allow subscribers to stream digital content from across a diverse mix of apps through a single platform and single subscription fee. Prime is the best in shopping and entertainment from Amazon.

Subscribers to Tata Sky Binge will get three months of Amazon Prime access courtesy of Tata Sky, which includes unlimited free & fast shipping, unlimited access to movies and TV shows with Prime Video at no additional cost. It also includes unlimited access to millions of songs ad-free with Prime Music, books with Prime Reading, exciting product launches and early access to lightning deals and more. Post the first 3 months access the subscribers can continue with Amazon Prime at ₹129/month on their Tata Sky bill.

“Enabling access to unique digital content gives telcos the opportunity to differentiate from their competitors, increase customer loyalty and lifetime value. Customers, in turn, get to benefit from high-quality digital content such as Amazon Prime Video and the best e-commerce experience with Amazon Prime. Fortumo’s solution makes it quick and simple to launch such partnerships and we are excited to be helping Tata Sky in introducing Amazon Prime to a new audience,” added Fortumo VP of Global Business Development Andrea Boetti.

The bundling solution was delivered to Tata Sky by Fortumo using its Trident Bundling Platform. The platform allows mobile operators, Pay TV, and broadband providers to launch promotional offers with external digital services in a scalable manner. Recently, the Indian mobile operator BSNL used Fortumo’s platform to deploy Amazon Prime offers to its subscribers.

Fortumo’s platform is used by Amazon, Google, Spotify, Electronic Arts, Schibsted, OLX, EasyPark and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.


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