&flix promotes ‘Venom’ premiere with slew of marketing initiatives
MUMBAI: English movie channel &Flix is doing a slew of marketing initiatives to push the premiere of ‘Venom’. The movie premieres on 26 May 2019 at 1 pm, 9 pm on &flix.
To amplify the arrival of the evil-faced character, the channel has launched a campaign titled #VenomInMyVeins, with a Venom anthem in association with Ranveer Singh’s InkInc Record Label. The Gully Boys Kaam Bhaari and SlowCheeta have penned the lyrics inspired by Venom and his characteristics. The rap video depicts these artists shatter societal stereotypes around what is considered good and evil in an exchange of wordplay.
Moreover Graffiti artists Zake and EPOC have painted the walls of Mumbai and Chennai in the theme of ‘#VenomInMyVeins’ through their murals. The idea behind the mural is to celebrate the element of mischief in all of us. Part fun, part mischief. 100% Venom. It inspires the audience to embrace their inner self sporting the message “Sometimes it’s good to be bad”. Floating Canvas Company has been the curator for the project.
&flix is also giving its fans a chance to celebrate the dark side inside them, with a special Venom themed block party at Khar Social. The event will showcase live performances by Kaam Bhaari and SlowCheeta in addition to Venom themed cocktails. Joining the musical extravaganza will be popular rappers – Dopeadelicz, 7Bantai’Z, and MC Altaf.
Speaking about the premiere, ZEEL head, Premium Channels Shaurya Mehta said, “&flix is extremely thrilled to bring to its viewers yet another one-of-its-kind character from the Marvel Cinematic Universe – Venom. Since its inception, the channel has showcased the highest number of premieres in the category and is now all set to host their biggest in the new fiscal.
“With Venom, we have ensured an engaging experience for our audience. This anti-hero has created a cult for himself across the world and with the upbeat Venom anthem, we are sure to strike a chord with the fans across the country. Fans will also be able to spot their favourite character on the streets of Mumbai and Chennai through graffiti. Raising the whole experience to another level is the specially curated Venom-themed bloc party, which will give the fans a chance to live and celebrate the anti-hero in them.”
Directed by Ruben Fleischer, Marvel’s ‘Venom’ revolves around Eddie Brock, an unassuming investigative journalist whose career takes a hit after an interview with Life Foundation’s head Carlton Drake goes south. Six months later, Eddie who is now hot on the trail of Drake trying to take him down, accidentally comes across an alien symbiote – Venom while scouting through Drake’s experiments.
Turns out, the symbiote engulfs Eddie’s body and takes control over his thoughts and actions. Being the host of a super alter-ego that propels him to take extreme measures of action, Eddie is constantly torn between the dark, twisted and raging Venom in his veins vis-à-vis his own identity. The film traces Eddie and Venom’s escapades as they together embark on the mission to prevent Drake and his malicious organization’s attempt to transform all of humanity into symbiotes.