&flix launches Flix Movie League to telecast Hollywood’s biggest blockbuster in April
MUMBAI: English movie channel &flix has launched The Flix Movie League (#FML) as a destination for Hollywood’s biggest blockbuster hits and television premieres, the channel will dish out back-to-back blockbusters featuring Hollywood’s most celebrated Heroes throughout the month at 9 pm and 11 pm.
Through the month, movie fans will witness the likes of Dwayne ‘The Rock’ Johnson, Christian Bale, Chris Hemsworth, Chris Evans, Will Smith, Tom Cruise and several other Hollywood Superstars. The channel has developed an exciting format where Hollywood’s biggest and badass heroes will go face to face in a unique 9PM Vs 11PM battle in #FML.
Starting 1st April, weeknights at 9PM and 11PM only on &flix, the league promises to leave the viewer spoilt for choice as they watch the best of Hollywood play out for six weeks. About 60 blockbusters from Hollywood will be played on the channel, under #FML.
Fans can take to social media and cheer for their favourite heroes as the channel will equip them with interesting trivia and stats about these celebrated Heroes. From Dwayne Johnson and team entering the jungle to play out Jumanji to Arnold Schwarzenegger’s iconic “I am back” moment, from the entertaining and daring stunt legend – Jackie Chan to the very ferocious Wolverine, &flix has curated movies in the league that promises to deliver several riveting moments that will make the thrill-seeking audience #LeapForth with adrenaline and excitement! The spectacular line-up of films includes titles like Men in Black, Amazing Spider-Man 2, Iron Man 3, Ant-Man and Transformers to name a few. The Marvel Cinematic Universe will also feature as a part of the #FML league adding to a delightful movie watching experience all through the month.
Speaking about the league format and the campaign, Zee Entertainment Enterprises Ltd (ZEEL) Premium Channels Head Shaurya Mehta said, “With the T20 league on, the number of viewers tuning into television does see an increase, thereby providing an opportunity for the Movies genre as well. There is demand for engaging and differentiated content, which we aim to fulfil by curating the best of Hollywood content on &flix. The Flix Movie League is an innovative format where movie enthusiasts will be able to enjoy some of our best Hollywood Titles back-to-back every night at 9pm and 11pm. The collection of Hollywood Blockbuster Hits playing out in #FML is bound to get the movie enthusiast in you excited.”
&flix has conceptualized an exciting ‘sports’ themed campaign that blends the world of Hollywood movies with the thrills of a sporting arena. It is sure to inspire the audience to break out of the orbit of sameness and #leapforth into the exciting world of their favourite hits. The campaign is promoted through a strong social media engagement plan where sports and movie fans alike can engage in banter and cheer for their favourite Heroes using the #FML.