Flipkart launches MarQ TurboStream device to take on Amazon Fire TV Stick

MUMBAI: E-commerce major Flipkart has entered the media streaming device segment in a bid to take on Amazon’s Fire TV Stick device. The platform has launched MarQ TurboStream streaming stick under its private brand ‘MarQ by Flipkart’.

The streaming stick turns regular TVs into Smart TVs and is available on the Flipkart platform starting at Rs 3,499. The device is equipped with the latest Android 9.0 OS and leverages the familiarity, ease, and functionality of Google’s widely popular operating system.

The device is designed specifically for value shoppers who are looking to buy more affordable non-smart TVs and turn them into smart TVs. It comes with Full HD resolution of 1920*1080 at 60 frames per second; 1 GB DDR3 RAM; 8GB ROM; and streaming support for 2.4 GHz and 5 GHz WiFi. It sports Dolby Digital Audio and a voice-controlled remote with Google Assistant.

MarQ TurboStream leverages the power of the latest Android 9.0 and offers several advantages to consumers. With built-in Chromecast, it allows users to cast their mobile phone screens onto the TV and supports all apps available on the Google Play Store.

Flipkart Senior Vice President of Private Brands, Electronics and Furniture Adarsh Menon said, “Flipkart’s Private Brands strategy has always focused on helping our consumers realise their aspirations, without having to compromise on design or their budget. Appetite for streaming devices and Smart TVs has been growing in India, particularly outside the top metros.”

He further mentioned, “The MarQ TurboStream is designed for these customers, to help them turn their regular TVs into Smart TVs. With the Android operating system being so popular in the country, the user interface of our streaming device will be familiar and will help customers adapt to the new technology quickly. Through this latest offering, we are once again bringing to the Indian market a product of unmatched quality, crafted to meet the needs of our consumers.”

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