Firstpost appoints Anurag Iyer as the head – revenue & strategy

MUMBAI: Digital news brand Firstpost has onboarded Anurag Iyer as the Head – Revenue & Strategy. Anurag’s responsibilities at Firstpost will include managing the revenue and brand solution strategy of all brands which include, Firstpost.com, Tech2, Firstpost Studios and Faking News.

In addition to that, he will also look at how strategically these brands can be built to connect with its audiences across social and other platforms and how brands can then leverage this strength.

Anurag began his professional journey over a decade ago and has since worked with some of the biggest brands in the industry to build scalable IPs and oversee content creation across digital and other mediums.

He started his career with Zee Music, ETC and went on to work with Network18, Times television’s international business news network and led various on-ground and on-air engagements.

Anurag was also a part of the core team at Bloomberg|Quint, India’s premium business news brand. He has also successfully launched large-scale digital properties for #fame – a one-stop live video streaming destination, and one of the country’s most celebrated startup.

Speaking on the new appointment, Firstpost business head Azim Lalani said, “With the ever-evolving digital domain and our evolving strategy, we wanted out Revenue and Strategy team to be lead by someone who has a firm grip over the pulse of the new age media. Anurag Iyer, in all respects, is the person to helm the division. With his experience and in-depth understanding of the domain as well as the audience, he will guide the division towards newer milestones and higher benchmarks. We welcome Anurag to the Firstpost family and wish him the very best in his new role.”

Commenting on the occasion, Anurag Iyer said, “Internet is not just a service anymore, it’s a launch pad for innovation. Digital media in India is at its peak, and more people are realizing the power of content marketing. I am really excited to be a part of Firstpost – a brand, which in the last 6 years has established itself as one of the top most read news sites in India. In the times to come, apart from touching the lives of opinionated individuals, we wish to appeal to a varied age group starting as young as 15 going right up to 45, which will only be possible by distributing a variety of content in various formats.”

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