Firework India makes three key appointments

Joyce Andrade

MUMBAI: Silicon Valley-based short video platform Firework has expanded its India leadership with three key positions – Joyce Andrade – Head of Operations, Sudarshan Kadam – Head of Business Development and Sunder Venketraman – Head of Content Monetisation and Revenue. They have joined the Firework India Leadership Team to strengthen and grow its India business.

Firework India CEO Sunil Nair expressed happiness at being able to bring together expert professionals to Firework in India. “A strong team can scale a business exponentially, especially at the early stages in geography. This team forms the core from which a diverse and successful business will emerge soon,” he added.

Sudarshan Kadam

Joyce Andrade is appointed as Head of Operations, India. With over a decade of experience in the video OTT space in India, she will be responsible for setting up operations across product, content, talent management, and talent success. She will work closely with the Firework HQ based in Redwood City in Silicon Valley to ensure it’s on par with International operations.

Previously, Andrade was the Head of operations at ALTBalaji and was instrumental in launching the platform in 2017. She led teams across engineering, product, operations and account management to ensure business delivery. She has also worked with Star India, Ditto TV (Zee Entertainment) and Spuul.

Sunder Venketraman

Sudarshan Kadam joins Firework as Head of Business Development. He will be responsible for Strategic & Content Partnerships, Growth and overall Business Development activities for Firework in India. Prior to Firework, Kadam was the Head of Alliances and Partnerships at ALT Balaji where he was responsible for over 50 partnerships establishing ALT Balaji’s presence in a short duration. With 16 years of experience, he has previously worked with Indiagames, Disney India and Reliance Jio.

Sunder Venkatraman will Head the Content Monetisation and Revenue section for Firework. He will be responsible for creating revenue streams for Firework India that goes beyond the regular advertising. With over 16 years of experience, he was the Vice President and Product Head at Times Television Network, he has also headed the Programming and Content at 9X Media. His last role was at Trigger happy Media as Director, Business and Content.

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