FIFA WC cumulative reach grows to 192.7 mn viewers in week 4
MUMBAI: The 2018 FIFA World Cup is on the cusp of reaching 200 million viewers as the tournament has already cumulatively reached 192.7 million viewers for 58 matches in the fourth week of the tournament, Sony Pictures Networks India (SPNI) has said.
The reach is for both TV and digital platforms. The tournament is being telecast live on Sony Ten 2, Sony Ten 3, and Sony ESPN channels and live streamed on SonyLIV app & website.
The broadcaster claimed that 150.7 million viewers (BARC, All India, CS2+, LIVE matches + wraparound shows + highlights + repeats + surround programming of FIFA World Cup, SPN Sports Network) have watched the World Cup on TV and over 42 million viewers live streamed it on SonyLIV app and website
The live matches have been watched by 96.7 million viewers across India on the sports channels of SPNI. The 8 pre-quarterfinal and 2 quarterfinal matches telecast in week 4 have been watched by 57.1 million viewers.
In rural India, 63.1 million viewers have sampled the television coverage which is 42% of the overall TV reach.
The top markets in terms of highest reach for live matches are West Bengal (20.4 million), Kerala (16.9 million), Maharashtra/Goa (10.5 million), and North East (10.1 million).
France vs Argentina pre-quarter final has been the most watched game in the tournament till date with 22.2 million viewers tuning in. There were three other matches which were sampled by more than 20 million viewers. These include Brazil vs Mexico, Uruguay vs France and Spain vs Russia.
Local language feeds (Hindi+Malayalam+Bengali+Tamil+Telugu) have contributed to 47% of the overall viewership. Altogether, 36.3 million viewers across India have sampled regional commentary feeds.
The Bengali feed has been sampled by 9.2 million viewers in West Bengal while the Malayalam feed has been sampled by 9 million viewers in Kerala.