FIFA U-17 WC was viewed by 47 million viewers across India, claims Sony

MUMBAI: The recently concluded FIFA U-17 World Cup was viewed by over 47 million viewers across India while the Hindi and Bengali language feeds contributed to around 40 percent of the overall viewership, Sony Pictures Networks India (SPNI) said quoting BARC India figures.

The finals between England and Spain in Kolkata’s Salt Lake stadium on 28th October, that witnessed a packed house of almost 67 thousand fans, generated a nation-wide interest scoring an average 2.2 million impressions.

According to SPNI, the 22-day long tournament has rated better than any international football sporting event broadcasted in India. A bulk of the viewership has come from regions like West Bengal, Kerala, and North East while the fans in the metros also lapped up the opportunity to catch a glimpse of India’s first-ever FIFA U-17 World Cup held in the country.

The viewership demographics have also showcased that almost 45 percent women tuned in to watch the sporting event.

Major reasons behind the astounding success of the FIFA U-17 World Cup coverage has been the performance of India’s Boys in Blue, who put up a respectable fight against their rival teams, which ranked much higher than them. In fact, India’s game against Colombia where midfielder Jeakson Singh, scored India’s first ever goal in a FIFA tournament after he netted a corner, was a Red-letter day for India, with team India games registering an average of 2.6 million impressions per game.

SPNI president sports and distribution Rajesh Kaul said, “It was a great privilege for India as a nation to host the FIFA U-17 World Cup and an incredible opportunity for us at Sony Pictures Networks India to broadcast the tournament and bring football to the forefront in India. Our efforts towards leveraging and enhancing the popularity of the FIFA U-17 World Cup have yielded excellent results and we hope that this will be a pivotal point for the rise of football in India. We would like to thank FIFA, AIFF, and LOC for bringing football’s global standards to Indian shores. I would also like to commend the spirited performance by Team India.”

SPNI had three language feeds for the tournament including English, Hindi, and Bengali. The English feed was on SONY TEN 2, SONY TEN 2 HD, SONY ESPN & SONY ESPN HD channels while the Hindi and Bengali language feeds were on SONY TEN 3 & SONY TEN 3 HD channels.

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