FICCI Frames 2020 to kick-off on 18 Mar with Italy as partner country

MUMBAI: The 21st edition of FICCI Frames, organised by FICCI, is slated to take place from 18 to 20 March 2020 in Mumbai and Italy has been finalised as a partner country.

A high-level delegation from the Italian media and entertainment industry will take part in the event with the aim to promote the Italian creative industry in India. The delegation will comprise Italian filmmakers, writers, producers, animation studio heads, film technology professionals, film commissions of various regions of Italy, and so on.

The Italian delegation will share their knowledge and best practices in different verticals of the media and entertainment sector through masterclasses and workshops, and also through business-to-business meetings with their Indian counterparts to discuss business tie-ups, co-productions, content buying, and selling, etc.

Italy will also set up a country pavilion, organized by the Italian Trade Agency, at FICCI Frames 2020 to showcase potential film-shooting locations in Italy along with various incentives available for filmmakers. Indian states will also get an opportunity to showcase their shooting locations to the Italian producers.

India and Italy have already signed a co-production treaty, and Italy’s participation at FICCI Frames will be a further boost to co-production activities between the producers of both countries apart from strengthening business ties in the media and entertainment sector.

FICCI Frames will be a three-day event that will provide a platform for the exchange of ideas and knowledge between individuals, countries, and conglomerates in the media and entertainment industry.

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