FICCI content market saw participation from over 100 buyers

MUMBAI: The first year of the content market which made its debut alongside FICCI Frames 2018 saw participation from over 100 buyers and festival programmers of Indian content and content sellers from across many countries.

With active meetings held across the three days, the international companies such as 102 distribution, Alpha Violet, Karma Films, Wild Bunch were also present.

“In two days I had about 35 meetings with investors from all around the world. I was successful in raising the interest of a total of 5 million dollars which we will now move forward to close with the help of my producers George Merkert and Academy Award-winning Tim McGovern from LA Based Whisper Pictures. The Market was so well organised,” said Reena Gandhi an attendee of the market.

“This content market will help to unite the production houses with best content creators and will change the phase of Indian entertainment ecosystem,” said Design Media and Edutainment Solutions founder Satish Narayanan.

Furthermore nine films including new Indian films such as ‘Mudita’ by Swaroop Kanchi, ‘Once again’ by Kanwal Sethi, ‘Oh Shit!’ by Kamakhya Narayan Singh were showcased to festival programmers from Venice, London, Edinburgh and Italy among others as a first of its kind initiative to fuel the discovery of Indian films internationally.

The three-day event also saw an installation of the mobile theatres by Picturetime Digiplex where the films were screened.