Facebook’s VoD platform Watch attracts 720 mn monthly users

MUMBAI: Less than a year after its launch, video on demand (VoD) platform Facebook Watch is visited by more than 720 million people monthly and 140 million people daily who spend at least one minute on the platform.

In a blog, Facebook Director, Product Management Paresh Rajwat and Head of Content Planning and Strategy Matthew Henick stated that daily visitors spend more than 26 minutes on an average in Watch every day.

Facebook Watch, they said, is built on the notion that watching videos can help you connect more deeply with people, instead of being a passive or solitary experience.

They also stated that in order to make Watch the best place for people to enjoy videos together, there is a need to combine our range of social features with content that sparks people’s interests. “Our goal with Watch is to offer a completely personalized experience for everyone, supported by a deep library of videos from a wide array of video creators and publishers,” they stated.

They also noted that the best way to bring great content to Watch is to create a sustainable, ad-supported ecosystem where every publisher and the creator can reach their audience, make money from their videos, and thrive on the platform.

Ad breaks are available in more than 40 countries, and we continue to expand to more countries and languages around the world. Ad breaks have also been launched in Canada, and over the coming weeks, the platform will be adding support for five more languages Kannada, Marathi, Punjabi, Swedish and Telugu.

“Along with global expansion, the number of Pages actively using ad breaks has more than tripled over the past year — and the number of Pages earning over $1,000 in payouts per month has increased by more than 8X, while the number of Pages earning over $10,000 in payouts per month has increased by more than 3X,” Rajwat and Henick noted.

Facebook Watch is also striking partnering with global publishers in entertainment, and sports to deliver a wide range of content that people want to talk about and form friendships around.

ProSiebenSat.1 in Germany will bring a huge breadth of digital-first content to Watch — pre-shows, after-shows, interviews, and spin-offs — spanning their popular shows such as The Voice of Germany, Germany’s Next Top Model– by Heidi Klum, and Late Night Berlin.

The International Cricket Council will make match previews, highlights, and insider commentary from every ICC Cricket World Cup match available in Watch.

In Australia, Seven Studios will launch a slate of new original digital series — and Australian sporting codes NRL, AFL, and Cricket Australia will showcase a range of sports content spanning match highlights, live original programs, wrap-ups, and more. And we’ll expand our News in Watch program internationally later this year.

As far as Facebook Watch Originals are concerned, the two executives stated that the Originals will continue to deliver immersive, social experiences with new seasons of fan-favorites and series debuts.

“Our adaptation of the iconic MTV’s The Real World premieres tomorrow in the US, Mexico, and Thailand, and many other Originals are premiering this summer and fall — July: Human Discoveries (Premiere); August: Ball in the Family (Season 5), Curse of Akakor (Premiere), Five Points (Season 2), Huda Boss (Season 2); October: The Birch (Premiere), Limetown (Premiere), Sorry For Your Loss (Season 2). See our Media blog post for more details,” they added.

In March, Facebook Watch had launched a programme that connects creators with digital publishers, resulting in the creation of brand-new shows to debut on Facebook Watch.

A number of these shows will be available in the coming months, including Tastemade’s Sundays at Nonna’s featuring Ian Hecox (June), Whistle’s Globetrotter Gauntlet with the Harlem Globetrotters (June), The Players’ Tribune’s Generations featuring Megan Rapinoe and Lindsey Horan (June), Studio71’s Fetch Me A Date starring Jonathan Bennett and Dorothy Wang (July), and Buzzfeed’s Mi Quinceañera Come True featuring PeroLike (October).

“We are also continuing our strategy of investing in a range of content that encourages conversations and connections. In addition to our Facebook Watch Originals, we are partnering with publishers and creators around the world so that they can bring timely, relevant and entertaining videos to Facebook Watch,” the duo stated.

You may be interested