Facebook, Instagram roll out music sharing feature in India
MUMBAI: Facebook and Instagram have rolled out music products in India which will allow users to express themselves through music by adding songs to their Facebook Profiles.
With the roll-out of music products today, people across India can add the latest tracks such as Bekhayali – Kabir Singh, Ve Maahi – Kesari, to super hits like Dil Diyan Gallan from Tiger Zinda Hai, and regional hits like Lahore by Guru Randhawa, Zingaat from Sairat as well as old classics like Bas Ek Sanam Chaahiye from Aashiqui, to their Facebook and Instagram Stories.
Earlier this year, Facebook India announced partnerships with top music labels T-Series Music, Zee Music Company and Yash Raj Films, licensing their music for use in social experiences on Facebook and Instagram.
“Facebook and music share something special — they both bring people together and enable personal expression. And that’s why music is important for us. We want to make it possible for the Facebook and Instagram communities to express themselves and connect around music on our platforms. With India’s strong music ecosystem, we’re thrilled to open up the ability for people in the country to include music in the moments they share on our platforms,” said Facebook India director and head of partnerships Manish Chopra.
“We’ve partnered with the Indian music community to enable these new products, and we look forward to seeing all the ways people in India use them to express themselves in fun and engaging way.”
“We continue to see fast adoption of Stories across our family of apps. Today, with the launch of music stickers on Stories, we are excited about giving new ways for people to express and connect with their friends, ” said Facebook head of video and music products Paresh Rajawat.