ET Now completes 10 years; to introduce 2-hour programming block

MUMBAI: Times Network-owned English business news channel ET Now, which has completed 10 years today, has launched a new primetime band ‘Rise with India Primetime’, a new programming schedule starting from 24th June at 5-7 pm on weekdays.

Introducing ‘Rise with India Primetime’, a 2-hour programming wheel, ET Now through its two popular shows ‘The Money Show’ and ‘StartUp Central’ will have an exhaustive emphasis on ‘India & You’.

The Money Show in its new avatar is an hour-long 3-segment show, that will air from 5-6 pm on Weekdays. Bringing a 360-degree view on financial matters, the show will have elements including ‘The Money Show Gyaan’ aimed at educating o viewer, ‘Ask The Money Show’, an interactive segment that will involve viewers calling in live on the show and asking topic related questions to financial expert of the day, ‘Meet your fund Manager’, where inspiring growth stories of Indians at home & abroad be shared and ‘The Money Show DIY’ which will help viewers become more independent amongst.

The Money Show is India’s only personal finance show that helps viewers take the right decision and advices to make the apt choice when it comes to personal finance. Brining the voices from that industry that matters, ET Now simplifies financial jargons like loans, insurance, MFs, tax, real estate and busts the myths around personal finance choices.

StartUp Central, India’s first and only daily show focused on startups, technology and entrepreneurship. In its new avatar, Startup Central will bring the champions in the startup space who truly represents the Rise with India stories. The show will also help budding entrepreneurs to realize their dreams of making it big in India’s thriving startup community. The show will air on weekdays from 6 to 7 pm.

Commenting on the milestone, Times Network MD & CEO MK Anand said, “As we celebrate our 10th birthday, we look forward to reinforcing our position as the torchbearer of India’s growth story and the platform that will help every Indian Rise with India.”

ET Now Managing Editor Nikunj Dalmia, added, “ET Now has seen a spectacular journey in the past 10 years. With Rise with India, ET Now has opened opportunities and possibilities for the discerning Indian to be a part of the country’s growth. From being a hardcore business channel to now serving holistic business news to the nation at large, we have come a long way. With powerful and impactful content and a strong editorial team, ET Now is set to further raise the bar for the English business news category.”

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