Eros Now, Tata Sky ink content partnership

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MUMBAI: Over the top (OTT) platform Eros Now has reached an agreement with Tata Sky to make its content available on the Tata Sky Binge platform. The library of Eros Now, which consists of over 12,000 movie titles, original series, music videos, short format content (Eros Now Quickie) and more, is now available on Tata Sky Binge – a unique platform by Tata Sky that brings digital content on to your TV.

Tata Sky Binge is accessible through the Amazon FireTV Stick – Tata Sky Edition, an exclusive and unique offering that will allow subscribers to stream digital content from multiple apps along with Eros Now which boasts of original series, a vast library of movies, and music on the television sets. Tata Sky Binge is available to all Tata Sky subscribers at just 249 Rupees per month. This partnership of Tata Sky Binge and Eros Now will cater to a wide set of underserved audiences and will further enhance the consumer viewing experience.

Commenting on the development, Eros Digital CEO Rishika Lulla Singh said, “For us, customer experience trumps everything else and it is our endeavour to partner with brands that share our ethos of great storytelling on any platform. This alliance will further strengthen our relationship with the viewers who will receive access to the massive content library of Eros Now, consisting of more than 12,000+ movie titles, original content and lots more.”

Speaking about the launch, Tata Sky Chief Commercial Officer Pallavi Puri said, “Tata Sky has always been committed to bringing the best entertainment to the big screen, powered by the finest technology and packaged in the most user-friendly interface. We are now extending the superior ‘Tata Sky experience’ to the world of apps with Tata Sky Binge. We are sure that this unique partnership with content apps will bring a new entertainment experience to life across millions of Tata Sky homes.”


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