Eros Now reaches 7.9 mn paid subs in FY18
MUMBAI: Eros International has said that its over the top (OTT) service Eros Now has reached over 100 million registered users and 7.9 million paying subscribers worldwide as of 31 March. This represents a 58% increase over the last reported quarter and a 277% increase from 2.1 million paying subscribers compared to FY17.
The company also reiterated its previous guidance that its Eros Now paying subscriber base is expected to double over the next 12 months to approximately 16 million paying subscribers by fiscal year end 2019.
Eros Now, which recently launched its first worldwide direct-to-digital original film Meri Nimmo, is planning to launch a stable of feature films, made-for-digital originals films, and over 20 original episodic programs.
Speaking on the significant development, Eros Digital CEO Rishika Lulla Singh said, “When we launched three years ago, our mission was to reach out to viewers looking for differentiated and quality content. In December 2016, we achieved 2 million paying subscribers which doubled to 5 million within a year. This quarter has seen a substantial leap resulting in 58% Q-on-Q growth. This benchmark is a testament to our strong content library coupled with a strong tech backbone. I am very confident of our original content line-up and we are geared up to experience an exponential growth in our paying subscriber base, this is just the start which will only get better.”