Eros Now partners with AirAsia’s in-flight WiFi service provider Rokki
MUMBAI: Over the top (OTT) Eros Now has partnered with AirAsia’s in-flight WiFi service provider Rokki. The partnership will provide access to the on-demand platform’s programming using guests’ own devices while onboard WiFi-enabled AirAsia flights.
The alliance aims at upping the entertainment quotient by enhancing passengers in-flight experience through access to the vast content library of Eros Now. The need to stay online and engaged in digital devices has become a way of life for people across the globe. Eros Now’s partnership with ROKKI addresses this by providing access to preferred content in the air aimed at enhancing the travel experience by offering a seamless viewing experience.
Powered by Rokki, AirAsia WiFi will host a variety of Eros Now’s compelling content that guests can watch for free. It will also host a microsite that will enable guests to discover more of the OTT platform’s offerings and purchase discounted subscription plan vouchers on board. The voucher offers one-month access to the OTT platform’s premium content that boasts over 12,000 Bollywood movies, original shows, Quickies, music and other content available on the digital video streaming platform.
Commenting on the partnership, Eros Digital CEO Rishika Lulla Singh said, “On-the-go consumers are always on the lookout for interesting content. Our intent has always been to deliver the best of services to meet end-users’ demands and expectations. By partnering with ROKKI, AirAsia’s in-flight WiFi provider, we plan to attract the in-flight consumers by offering Eros Now’s vast collection of Bollywood movies which remains to be a popular choice apart from Originals, Quickies and more.”
Rokki head Sargunan Seenivasan said, “In line with Rokki’s continuous efforts to transform the inflight experience through our key offerings – entertainment, connectivity, and e-commerce – our partnership with Eros Now is another step towards creating a dynamic and engaging experience through content-driven commerce. Being able to enjoy Eros Now’s curated content on board and subsequently purchase subscription vouchers takes the experience from inflight to on-ground seamlessly.”