Eros Now partners FreeCharge to increase subscriber base
MUMBAI: Over the top (OTT) platform Eros Now has partnered with mobile wallet FreeCharge. Through this association, Eros Now will facilitate a free month of access to its library of 11,000 plus movies, original shows, music videos and more for FreeCharge customers recharging pre-paid packages via the FreeCharge app.
Additionally, this alliance will also give FreeCharge users a 60% discount on Eros Now’s annual subscription, which is otherwise priced at Rs 999 (USA $7.99/ UK £4.99 GBP). The users will be able to use this discount by selecting FreeCharge in the payment selection pane on Eros Now.
Talking about the partnership, Eros Digital CEO Rishika Lulla Singh said, “The adoption and growth of digital ecosystem is currently at its peak. Users are going digital across categories as its hassle free and quick. Eros Now’s partnership with FreeCharge is a seamless blend of two customer-centric brands that focus on consumer preferences and expectations. By bringing an exciting offer like this to our 113 million users, we reinforce our promise of bringing the best of entertainment with the top partners.”
Commenting on the partnership, FreeCharge CEO Sangram Singh said, “The Company is continuously working towards creating opportunities to build deeper engagement with the consumers by presenting them more choices through such collaborations. The association with Eros Now is in line to further strengthen our digital payment services and augment customer experience. Such partnerships are an interesting add-on to our suite of offerings and encourage consumers to increasingly adopt FreeCharge to do more than recharges and bill payments. Together we aim to deliver convenience in terms of seamless subscription for the FreeCharge users for their regular dose of entertainment.”