Eros Now makes its music catalogue available on Amazon Prime Music

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MUMBAI: OTT platform Eros Now has partnered with Amazon Prime Music India to provide the latter’s users access to its music content. The catalogue includes Hindi tracks from recent Bollywood blockbusters along with tunes from other Indian regional languages like Punjabi, Tamil, Bengali and Malayalam, among others.

Amazon Prime Music currently caters to numerous music aficionados in India at the cost of Rs 129 per month (approximately US $1.85 per month). This content partnership will supplement Amazon Prime Music’s existing offering with the full catalogue of Eros Now titles from a premium catalogue of classics and new releases as well as new music being developed exclusively by Eros Now.

With this partnership, Eros Now Music will be available across all major streaming platforms worldwide. Such licencing models include minimum guarantees along with overflows calculated based on per subscriber and/or streams of usage.

Commenting on the collaboration, Eros Digital CEO Rishika Lulla Singh said, “Eros Now’s legacy of entertaining the masses is well-known and our collaboration with Amazon Prime Music further strengthens our relationship with global audiences. Amazon Prime Music is a great value proposition to the Indian consumer, and we are delighted to be a part of it.”


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