Eros Now inks VoD distribution deal with China’s Wasu Media
MUMBAI: Over the top (OTT) platform Eros Now has partnered with Wasu Media to deliver Bollywood and original Indian content to Chinese digital customers. Wasu Media is a major cable television, broadband network OTT and IPTV service provider in China.
With the signing of this partnership deal, Eros Now cements its position as a pioneer as the only Indian OTT player to have distribution deals for Video on Demand (VoD) in China.
Wasu Media has a strong base in the country and reaches 125 million users via its Cable TV, OTT, IPTV distribution network to 100+ cities in China, providing Eros Now a platform to further expand its subscriber base. The partnership will enable WASU Media to provide Bollywood content as an SVOD service to Chinese viewers and further enhance the demand that Bollywood content has seen in China over the last 2-3 years.
China has demonstrated a strong affinity towards Indian content, making it one of the most significant markets for the Indian film industry. The country’s reaction to Bollywood movies like Dangal, Bajrangi Bhaijaan, and Andhadhun has been remarkable. While other OTT players have tried to initiate partnership deals in China, none have been confirmed so far except Eros Now.
Commenting on the partnership, Eros Digital CEO Rishika Lulla Singh said, “We have always believed that content is not limited by boundaries. China is a great market for Bollywood content and our partnership with WASU Media and uCast ties in with our ethos of connecting with Bollywood fans across the world. Through such alliances, we will continue to build on our global reach for Eros Now.”
Wasu New Media Operations General Manager Lu DanQiang said, “WASU Media’s partnership with Eros and uCast significantly promotes the development of Indian film and television in China, delivering more Bollywood content to Chinese audiences. Chinese film fans now have the opportunity to watch high-quality Indian film and TV content, which is win-win cooperation for both parties.”