Eros Now, Foodpanda ink strategic partnership
MUMBAI: Over the top (OTT) platform Eros Now has inked a strategic partnership with food delivery company Foodpanda. With every purchase made through Foodpanda, customers will be eligible for 70% off an annual subscription to Eros Now Premium.
As the dynamics of the entertainment world are constantly changing, the future of cinema and content is rapidly shifting towards partnerships and alliances. The alliance between the premium OTT player, Eros Now, and food delivery giant, Foodpanda, is a gateway for consumers to experience a whole new world of entertainment paired with their choice of cuisine.
The strategic partnership comes at a time when India has seen a tremendous growth of 900% in the online ordering segment and the amount of time spent on food delivery applications grow 2x 1. Millennials constitute a significant part of the global population and have access to the best of experience at the click of a button as they look for a better experience from the comfort of their homes.
Commenting on the development, Eros Digital CEO Rishika Singh Lulla said, “I am excited about our partnership with Foodpanda as we continue to offer Eros Now to online-savvy consumers across categories. As one of the pioneers in content, Eros Now understands the growing demand and specific requirements of our audiences. With Foodpanda’s great delivery network and our understanding of the pulse of the Indian consumer worldwide, this partnership promises to enrich consumer experience to a whole new level.”