Eros Now expands presence in Malaysia with Celcom Axiata
MUMBAI: Over the top (OTT) platform Eros Now has extended its presence in the Malaysian market by partnering with leading Malaysian telecom player Celcom Axiata’s data plan VideoWalla.
With this partnership, Eros Now remains the only Indian OTT platform to penetrate the growing Malaysian market. Previously, Eros Now had announced other local partnerships with telcos such as Maxis Berhad and UMobile.
Eros Now and Celcom’s partnership will further enhance the entertainment experience by providing Malaysian customers access to Eros Now’s vast library of 11,000 plus movies, original shows, music videos and more. Celcom customers can enjoy Eros Now’s extensive content offering under the subscribed data plan, Video Walla, and users can access Eros Now premium content by paying a retail fee of MYR 10 ($2.41 USD)/month and MYR 100 ($24.08 USD)/year.
Speaking about the association, Eros Digital CEO Rishika Lulla Singh said, “We remain focused on expanding our global presence by exploring opportunities and providing customised content offerings that connect with local audiences. Malaysia continues to be a relevant region with its South Asian content-friendly audience and we are happy to cater to this growing community by integrating with a leading local partner such as Celcom.”