Eros Now collaborates with The Mobile Wallet

MUMBAI: Over the top (OTT) platform Eros Now has entered into a partnership with TMW Fintech’s financial technology service The Mobile Wallet.

As part of the partnership, The Mobile Wallet users can take advantage of a special offer and enjoy Eros Now’s massive entertainment library which consists of over 12,000 movie titles, original series, music videos, short-form content (Eros Now Quickie) and more.

Eros Now is the first and only online video streaming platform that can be accessed in the newly introduced ‘Entertainment’ tab of ‘The Mobile Wallet’, a doorway to entertainment for over 2.5 million active users of the digital wallet.

The Mobile Wallet makes daily transactions easy as users never have to reach for their physical wallets

Speaking on the partnership, Eros Digital CEO Rishika Lulla Singh said, “The Fintech industry has witnessed immense growth in India and this partnership solidifies the continual innovation of both Eros Now and The Mobile Wallet to enhance user experience. The collaboration will enable us to cater to the potential online video streaming audience by offering them a wide array of entertainment content to choose from. The newly curated ‘Entertainment’ tab featuring Eros Now also adds a new dimension to the unique offerings of The Mobile Wallet and promises to further engage its users.”

TMW Fintech founder and MD Vinay Kalantri said, “The blend of financial solution with entertainment strengthens our unique offerings portfolio. The additional engagement that this partnership will drive also promises the growth of technological infrastructure. We are glad to partner with Eros Now and introduce an ‘Entertainment’ category.”

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