Eros International appoints Manav Sethi as chief marketing officer

MUMBAI: Eros International Media has appointed Manav Sethi as the chief marketing officer (CMO). He joined the company in the third week of January.

An Eros spokesperson confirmed Sethi’s appointment to TelevisionPost.com.

Prior to joining Eros, Sethi was the CMO of ALTBalaji’s video on demand (VoD) platform ALTBalaji. He had quit the company in September 2018. At ALTBalaji, Sethi was responsible for creating and implementing brand strategies to build awareness and loyalty.

Before ALTBalaji, Sethi worked with Askme.com as the Group Chief Marketing Officer (India & Malaysia). He also worked at Reliance Big Entertainment, managing corporate strategy across the group and launched India’s local search business BigMaps.

With over fifteen years of experience nationally and globally in marketing, product, sales and strategic alliances in digital businesses. He started his career in April 2000 as Business development executive of Zenith Infotech.