Eros forms film production JV with Baahubali writer V. Vijayendra Prasad

MUMBAI: Film production and distribution company Eros International Media has formed a joint venture (JV) with Baahubali writer V. Vijayendra Prasad. Eros and Prasad have agreed to partner and jointly develop scripts, greenlight projects, produce & distribute films and web-series across Hindi, Telugu and Tamil languages.

Where one is the most accomplished storyteller, the other is a leading film studio with rich production and distribution knowledge and it’s the coming together of two entities offering unparalleled joint expertise.

Eros and Vijayendra Prasad last came together for Bajrangi Bhaijaan, which was a spectacular success worldwide including China. Applauded for his work in movies like Baahubali, Makhkhi, and Magadheera to name a few, V. Vijayendra Prasad is a name synonymous with stories that live forever. Setting this venture into motion, Mr. Prasad has already penned down 10 stories which will take shape on the screen under this partnership.

To bring these stories to life, the joint venture has also identified 8 to 10 leading directors under its umbrella that will be announced soon. These include a family action thriller by acclaimed Telugu director Sukumar, another thriller in Tamil and Telugu by S.S. Kanchi and Sriman making his Hindi directorial debut under the joint venture.

Speaking on the development, Eros International MD Sunil Lulla said, “It is an honor to collaborate with Vijayendra Prasad Ji and we are thrilled to embark on this journey. His stories coupled with the vision of some of the best directors in the country being added to our content offering will strengthen our position as the destination for the finest cinematic experience. Our aim is to constantly create lasting IPs by collaborating with leading talent across Hindi and regional industries and delivering the best in entertainment.”

Speaking on his partnership with Eros International, V. Vijayendra Prasad said, “I am truly delighted to be associated with a leading studio like Eros International, who are undisputed leaders with the best global marketing and distribution infrastructure and I hope this announcement is the beginning of a long and successful journey together in presenting films that will be appreciated.”

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