Epic TV, SonyLIV ink content partnership
MUMBAI: Hindi infotainment channel Epic TV has inked a content partnership with video on demand (VoD) platform SonyLIV. This collaboration lets SonyLIV users’ access 24X7, the live-stream of Epic Channel’s feed anytime, anywhere.
Epic TV is home to a premium library of high-quality, India-centric content in high-definition (HD) format, including new shows like Regiment Diaries, Tyohaar Ki Thaali, Raja Rasoi Aur Andaaz Anokha, Umeed India and the upcoming Lost Recipes Season 2.
This partnership between leading infotainment channel Epic and on-demand video service SonyLIV is a gateway for SonyLIV users to experience a whole new world of infotainment. SonyLIV’s 109 million strong user base has access to an exhaustive content library across mythology, food, travel, sports, and wildlife and other genres.
Epic TV Head – Content Syndication & Acquisition Adita Jain said, “Epic TV and SonyLIV aim at providing an entertaining and user-friendly experience to consumers. Keeping in mind the convenience and accessibility of our viewers, the collaboration is well-suited for consumers looking for a comprehensive entertainment offering. The association represents a vital step forward for us as we continue to explore opportunities to expand our content offering globally”.
Sony Pictures Networks India Business Head – Digital Uday Sodhi said, “Our partnership with Epic Channel is a step ahead in fortifying our content catalogue and offer an all-inclusive viewing experience. Epic Channel is one of the most innovative content creators in the industry and live streaming their content will naturally on-board a new set of loyalists on our platform and thereby heighten engagement.”