Epic On associates with Quantifi to expand their location-based digital engagement with users
MUMBAI: Video on demand (VoD) platform EPIC On has associated with Quantifi, a platform that harnesses phygital inventory offered by growing Community Wi-Fi Networks across India. EPIC On will utilise this association to expand their location-based digital engagement with users.
EPIC On, home to a premium library of high-quality, India-centric content in high-definition (HD) format, across genres like mythology, food, travel, sports, and wildlife is constantly pushing boundaries with unique partnerships to reach a wider audience base.
Quantifi is one of India’s leading phygital platforms that harnesses community Wi-Fi networks to help brands connect to their target audiences. With the help of location intelligence, this partnership also enables customized messaging to specific locations, with intent to capture user attention and boost brand engagement. Using Quantifi’s platform, EPIC On will tap audiences across coffee shops at key locations.
Applauding this new partnership, Epic Television Head, Acquisitions & Syndication Adia Jain said, “EPIC On is looking at an exciting digital innovation strategy to tap into the tremendous potential of accessing more customers and engaging on newer platforms. Through this association, we are going to connect with users and promote accessible, on the go entertainment.”
“Quantifi is elated to exploring this partnership with EPIC On. We believe this new media for advertisement, will bring BAV safe digital engagement for brands. Quantifi believes popularizing this advertisement media, will create a true mix between the physical and digital advertising worlds. Unlike some of the other advertising media, Quantifi media is 100% location accurate, gets up to 60 seconds of user attention,” said Quantifi founder Deepanshu Tyagi.