Eenadu Television to launch four Telugu HD channels in Jan 2019
MUMBAI: Eenadu Television is planning to launch four new high definition (HD) channels in January 2019. The four HD channels include ETV Plus HD, ETV Cinema HD, ETV Abhiruchi HD, and ETV Life HD.
ETV Life is a comedy channel while ETV Cinema, ETV Abhiruchi, and ETV Life are movie, food and lifestyle channels. The four channels were launched in standard definition (SD) mode on 14 November 2015.
Currently, Eenadu Television has two news channels and six non-news channels. With the launch of four HD channels, Eenadu Television’s bouquet strength will increase to 12. It just has one HD channel in ETV HD. The total HD channel count will increase to five.
The MRP of the four channels are as follows: ETV Plus HD (Rs 9), ETV Cinema HD (Rs 8), ETV Abhiruchi HD (Rs 3), and ETV Life HD (Rs 2).
Eenadu Television has appointed IndiaCast Media Distribution as the authorised representative to distribute its channels across India.
Eenadu Television is part of Ramoji Group which is a diversified group with substantial business interests in Media (print as well as electronic), Entertainment (Film & TV Software programming), Foods, Finance, Retail, Hospitality & Education.