Dream11 selects FoxyMoron to strengthen digital presence

MUMBAI : Sports gaming platform Dream11 has assigned its digital mandate to digital marketing agency FoxyMoron. The account was won following a multi-agency pitch.

Wavemaker India and Leo Burnett Orchard have the media and creative mandate of the company.

The mandate entails building brand awareness and also strengthening the brand’s digital presence by highlighting their offerings and building a strong digital community. FoxyMoron will be involved in the strategy, content creation and design across all Social Media platforms, along with Online Reputation Management. This appointment is in-line with Dream11’s overall vision to make fantasy sports a nationwide phenomenon and Dream11 a household name.

Speaking on the appointment, Vikrant Mudaliar, CMO Dream11 said, “Foxy’s grasp of our category, passion for sports coupled with their understanding of the Indian sports fans psyche, made them the perfect fit for our brand. This looks to be the start of a great association with team FoxyMoron.”

The mandate entails building brand awareness and also strengthening the brand’s digital presence by highlighting their offerings and building a strong digital community. FoxyMoron will be involved in the strategy, content creation and design across all Social Media platforms, along with Online Reputation Management. This appointment is in-line with Dream11’s overall vision to make fantasy sports a nationwide phenomenon and Dream11 a household name.

Commenting on this collaboration, Pratik Gupta, Co-founder, FoxyMoron said, “FoxyMoron is extremely thrilled to be associated with Dream11. With the focus of the entire country shifting to all kinds of sports, it creates the need for a Fantasy Sports giant to exist and Dream11 is the answer. With the entire platform being digitally focused, it will be a great association for us to scale together. We’re super excited about the work that’s in the fray for Dream11.”