Dream Theatre wins licensing mandate for ‘Little Singham’
MUMBAI: Dream Theatre a licensing and branding representation company, has won the mandate for licensing and merchandising for ‘Little Singham’, a Discovery Kids show inspired by the Hindi film ‘Singham’.
Reliance Animation and Rohit Shetty Picturez’s Little Singham was launched in collaboration with Discovery Kids in the summer of 2018. ‘Little Singham’ has a mobile game. The show is broadcast in English, Hindi, Tamil, and Telegu.
The Licensing and merchandising partnership with Dream Theatre will further extend the franchise by building a large and comprehensive licensing portfolio comprising toys, apparel, back to school, footwear, fashion accessories, bags, sporting accessories, FMCG promotions, retail partnerships and more.
“Little Singham is a phenomenal success story, showcasing the coming together of the best in business in India and Dream Theatre is thrilled to manage the licensing portfolio for the franchise. It has all the tick marks of engaging Indian storytelling, vast content library, popularity, and platforms, making it a top licensing choice for partners,” said Dream Theatre founder, CEO Jiggy George.
Reliance Animation COO Tejonidhi Bhandare said, “We are excited to work with Dream Theatre to bring Little Singham products and services to our fans. The licensing program will offer them another opportunity of engaging with the brand beyond the screen and make Little Singham a part of their lives with authentic products across a wide-ranging portfolio.”