Dream Theatre bags Liverpool Football Club’s licencing mandate for South Asia

MUMBAI: Dream Theatre, a brand management and licensing agency, has won the mandate to develop the licencing business of Liverpool Football Club in India and South Asia covering Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka, and the Maldives.

Liverpool Football Club’s association with Dream Theatre will give football fans in India access to a licensed range of products across categories like apparel, sporting goods, apparel accessories, gifts and novelties, eyewear and more in the lifestyle segment.

Dream Theatre will be partnering with licensees and working closely with them to launch and grow a comprehensive line of products and services. The licenced LFC merchandise will be available at leading chain stores, standalone outlets and on e-commerce portals.

Liverpool Football Club has a global reach of 1.07 billion followers and 450 million audiences on TV in 2017/18. It is one of the most popular English Premier League clubs in India and has been named as one of the most trusted football clubs in India across successive seasons. Dream Theatre, which operates in the spaces of entertainment, sports, and lifestyle licensing in India and South Asia and works with some iconic intranational and national IPs, will leverage its prowess and experience in licensing to drive the Liverpool Football Club licensing programme in India.

“We are very proud and thrilled to be working with Liverpool Football Club, the Champions of Europe. The club has such a strong legacy and a very passionate fan base in India. Dream Theatre will forge long-term partnerships with licensees and retailers with one aim: drive value for our partners and delight our fans and consumers with authentic products that are world-class, affordable and accessible,” said Dream Theatre CEO, founder Jiggy George.

Liverpool FC senior VP merchandising Mike Cox said, “We’re delighted to welcome Dream Theatre to our global football and retail family. Relationships like this are incredibly important to the club to ensure that we can bring LFC closer to all our supporters who are based across the world, not just at home in Liverpool.”

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