DPOs gear up for new TRAI tariff regime with multiple packages
MUMBAI: Close on the heels of the broadcasters declaring their channel MRP and bouquet rates, the distribution platform operators (DPOs) have also come out with their own offerings to make the task of choosing channels/bouquets easier for the consumers.
Multi system operator (MSO) DEN Networks has created 10 packages priced between Rs 199 for the cheapest package and Rs 500 for the costliest package.
The DEN Intro Pack priced Rs 199 inclusive of taxes mostly comprises of free to air (FTA) channels barring a few pay channels in the news and infotainment space. The DEN Silver Pack 1 priced Rs 250 comprises of mostly FTA channels and a few more pay news channels compared to the DEN Intro Pack.
The DEN Silver Pack 2, which is also priced at Rs 250, has pay GECs from ZEEL, TV18/Viacom18, and Discovery India bouquet. It also has a few infotainment, kids, and lifestyle channels.
The DEN Gold 1 Pack is again packed with pay channels from ZEEL, TV18/Viacom18, and Discovery India besides a few channels from Star India in GEC, movie, sports and infotainment genres.
The DEN Gold 2 Pack offers few more pay channels in GEC, movie and infotainment genres compared to the DEN Gold 1 Pack. Both the packs are priced at Rs 300.
The DEN Diamond Pack 1 and 2 priced Rs 350 each contains all leading Hindi GECs, and movie channels. It also has four sports channels from the Star bouquet. The Diamond packs have only one kids channel, Sony Yay!.
The DEN Platinum Pack 1 and 2 have all the key GEC, movie, infotainment, sports, music and kids channels. In sports, the packages don’t have sports channels from the Sony Pictures cluster. The two packages are priced at Rs 400.
The DEN Titanium Pack priced at Rs 500 offers many more channels across genres.
Hathway Cable and Datacom has created packages for different markets like Maharashtra, Karnataka, Odisha, Sikkim, West Bengal and Hindi speaking markets.
The Namma Kannada package is priced at Rs 272 followed by Mana Telugu package at Rs 275. The two packages have all the key regional channels besides sports, kids and infotainment channels.
The Premium Kannada-Telugu package priced at Rs 401 offers all the top channels in the two languages. The Premium Telugu, Premium Tamil, and Premium Malayalam packs are priced at Rs 325, Rs 302, and Rs 326 respectively. All the three packs are for the Karnataka market.
For the Maharashtra market, Hathway has six different packages priced between Rs 270 and Rs 351. The packages are Aapla Choice 1 (Rs 270), Aapla Choice 2 (Rs 270), Aapla Choice 3 (Rs 270), Aapla Choice 4 (Rs 270), Aapla Family & Fiction pack (Rs 351), and Aapla Family & Sports Pack (Rs 350).
The MSO has three packages for West Bengal priced between Rs 261 and Rs 350. It has two packages for Sikkim market priced Rs 252 and Rs 402. For Odisha, there are three packages priced Rs 235, Rs 261, and Rs 350. For Hindi markets, the packages are priced between Rs 270 and Rs 350.
Siti Networks has five suggestive comprising channels from Star India, ZEEL, Sony Pictures Networks India (SPNI), IndiaCast, Discovery, Turner, and NDTV.
The first suggestive pay pack is priced Rs 52.5 and contains 18 channels. The second suggestive pay pack has 22 channels and is priced at Rs 78.5. The third and fourth pay pack with 25 channels each are priced at Rs 99.6 and Rs 140.55 respectively. The fifth pay pack with 49 channels is priced at Rs 166.
Direct to home (DTH) operator has two FTA bouquets namely Welcome North and Welcome South. Other DTH operators like Airtel Digital TV, Sun Direct, and Independent TV are yet to announce new packages. Tata Sky has got a respite from the Delhi High Court till 10 January from implementing the new regulations.
The TRAI has given DPOs time till 31st January to get the details from consumers about their choice of channels and packages. The consumers will migrate to the new tariff model from 1 February.