Dish TV’s ‘Project Phoenix’ wins laurels at IDC Insights Awards

MUMBAI: Dish TV India has bagged the I.C.O.N.I.C IDC Insights Award 2018 for its initiative ‘Project Phoenix’ – a common service CRM for both its brands Dish TV and D2H under ‘Excellence in Operations category’ at the award ceremony held recently.

The winners, after a rigorous evaluation process, were chosen based on the votes of the jury and final validation of the jury chairperson.

Post the completion of the merger, ‘Project Phoenix’ was launched to seamlessly integrate the user interface of the individual CRMs of both the brands i.e Dish TV and D2H. With this, the user interface became common and the CRMs of both the brands were working in their individual capacity since building a new common CRM platform was a time-consuming task. The tool has a highly intuitive user interface and has helped in simplifying the working of Service Coordinators.

Commenting on the award win, Dish TV chief technology officer VK Gupta said, “We are very excited to be recognised for our focus on innovation, customer satisfaction and our commitment to achieving excellence through technology. As a leading DTH player, Dish TV always strives to create distinct operational and functional capabilities offering industry-leading solutions to achieve maximum customer satisfaction.”

The prestigious IDC Insights awards honor the business and IT leaders who envisaged, conceptualised, and successfully executed an IT/Technology implementation that brought about tangible results for their organisation. Dish TV was felicitated at a ceremony on 6-7th December 2018 at the Hyatt Regency, Chandigarh.