Dish TV’s D2H brand offers 100% cashback on new SD, HD connections

MUMBAI: Direct to home (DTH) operator Dish TV’s D2H brand is offering new customers to opt for standard definition (SD) and high definition (HD) connections with 100% special cashback as part of its festive season campaign.

The cashback offer that includes a set top box (STB) along with a recharge pack, starting at Rs 2100 for SD connection, Rs. 2500 for D2H HD connection and Rs 2600 for HD with RF Remote connections. With the cashback offer, customers can redeem the full offer amount from their D2H payment account for up to 12 months.

The DTH operator has launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of the D2H brand, bringing out its technologically advanced offerings & customer-centric solutions. With this campaign, D2H is providing a variety of offers to customers for the upcoming festive season.

This latest campaign has been conceptualised by Mullen Lintas Lowe Group and is now live across India.

The new campaign ‘Alag Hi View’ highlights the unique offerings of the D2H brand for this festive season. The TVC ‘Alag Hi View’ has a montage of situations with Diwali festival as the backdrop and showcases D2H bringing families and friends together with D2H’s varied offerings. The product window includes D2H’s technologically advanced products such as Smart Remote Mobile App, Radio Frequency Remote and HD STBs.

Commenting on the new D2H campaign, Dish TV India Group CEO Anil Dua said, “Our D2H brand believes in giving our customers technologically advanced solutions to enhance their TV viewing experience. Through this new campaign ‘Alag Hi View’, we would like to highlight the unique customer experience and technological solutions offered by D2H platform in India. D2H is transforming the way we watch television, with its advanced Smart Remote Mobile App, RF Remote, HD STBs and now taking forward our vision of providing customers with a robust and enhanced television viewing experience. Adding to its unique technology solutions is a unique cashback offer this Diwali, with which we wish to light our customer’s TV viewing experience this Diwali.”

Speaking on the new campaign, Dish TV Corporate Head – Marketing D2H brand Mr. Sugato Banerji said, “The hero of the new D2H campaign is our very different Diwali offer. In the process, we are also positioning D2H a technology driven brand for the younger tech-savvy generation. Today’s gen X is about having a perspective, a view, and an opinion. This campaign celebrates this spirit.”

Speaking on the new campaign, Mullen Lintas Lowe Group Group Creative Director Arko Bose said, “’Alag hi view’ mirrors the thought process of the youth today. They have different perspectives and different ways of doing things, meandering away from traditional approaches. With television viewing evolving itself in distinct ways using the plank of technology, we feel that the campaign finds a sweet spot in balancing youth-speak and brand philosophy.”