Dish TV’s d2h brand launches new acquisition offer to wean away DD Free Dish customers

MUMBAI: Direct to home (DTH) operator Dish TV India’s d2h brand has launched a new acquisition offer targeted at free DTH platform DD Free Dish’s customers in rural and semi-urban areas.

d2h has launched the Introductory ‘Value Combo offer with India Cricket’ acquisition offer which is designed to acquire customers from rural & semi-urban markets offering popular entertainment channels that were earlier FTA.

The new acquisition offer is available at two price points, Rs 1292 and Rs 2033, (both excluding GST) for 3 months and 12 months respectively, including a standard definition set top box and installation. This includes India Cricket which is an advance request based add-on service, which telecasts all the three formats (ODI, T20 and Test matches) of Indian men’s cricket team matches.

The DTH platform has also launched a new TVC for its d2h brand targeted at rural audiences. Many customers are missing out on their favorite entertainment programs as popular Hindi channels are no longer available on the free DTH platform.

The new brand campaign is targeted at the rural and semi-urban markets consumers in the Hindi heartland who were earlier enjoying popular entertainment free to air channels.

The TVC highlights the discomfort caused due to the withdrawal of these channels from the free DTH platform and its impact on a regular family through the eyes of a mischievous kid.

Commenting on the d2h brand’s value proposition, Dish TV India Executive Director & Group CEO Anil Dua said, “Many customers in tier-3 and tier-4 markets are currently missing out on entertainment and we are here to address their needs. To benefit these customers, we are delighted to announce attractive and innovative offerings on our d2h brand. Our new customer awareness TV campaign also underscores the continuous investment being made in the d2h brand.”

Speaking on the new offer and brand campaign, d2h brand Corporate Head – Marketing Sugato Banerji said, “Our new campaign is aimed at the rural Hindi speaking market. Entertainment consumption is growing in rural areas and watching television for entertainment has become an important part of their lives. The objective of this TV campaign is to create awareness amongst them, supported with extensive trade engagement and on-ground activation. The TV campaign also aims to attract existing inactive d2h customers to reactivate.”