Dish TV partners with ‘Gully Boy’ to promote freedom of choice among subs

MUMBAI: Director to Home (DTH) operator Dish TV India has entered into an in-film marketing association with Tiger Baby & Excel Entertainment’s forthcoming movie ‘Gully Boy’, starring Dish TV brand ambassador Ranveer Singh. Through Gully Boy, Dish TV is reiterating its commitment of giving its subscribers complete freedom of choice.

Ahead of the release, DishTV has created a co-branded promo TVC featuring Ranveer Singh and Alia Bhatt. In the TVC, both the actors are seen talking about DishTV’s Mera Apna Pack that allows subscribers to pick and choose channels of their choice.

To further engage its customers, DishTV has also launched a Special Recharge Contest on its website. The highest online recharger of the day will stand a chance to win a couple tickets to the movie and one lucky couple will get a chance to meet the movie star cast.

Commenting on the partnership, DishTV Corporate Head- Marketing Sukhpreet Singh said, “We are excited to be associated with ‘Gully Boy’ which is inspired by a real-life story of a street rapper who wishes to follow his own path. This is the same belief for us at DishTV as we have truly empowered our subscribers to choose their own entertainment. Furthermore, who better to embody freedom and energy than our very own brand ambassador Ranveer Singh who is the lead actor of the movie.”

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