Dish TV partners Shemaroo to launch Bhojpuri regional active service

MUMBAI: Direct to home (DTH) operator Dish TV India has expanded its value added services with the launch of ‘Bhojpuri Active’ service on Dish TV and d2h platforms. This value-added service is being offered in partnership with Shemaroo Entertainment.

‘Bhojpuri Active’- a 24-hour service is now available on channel number 1556 on DishTV and channel number 861 on d2h platform.

As an inaugural offer, ‘Bhojpuri Active’ will be available on the free preview of 15 days on both the platforms. Post free preview, the service will be available at a subscription price of Rs 40 + GST.

‘Bhojpuri Active’ offers more than 200 movies and over 1000 songs of super-hit Bhojpuri movies. In addition to this, every month there will be a premiere of a latest released Bhojpuri movie.

Announcing the new service, Dish TV India Group CEO Anil Dua said, “In regional markets, language content is preferred by viewers. With an overall bouquet of more than 655 channels & services, our focus has always been on innovative content, best value proposition, and novel entertainment initiatives. The launch of Bhojpuri Active service on our Dish TV and d2h

platforms reiterates our commitment to bring handpicked quality content for our audience from all regions. We are sure this new regional offering will successfully cater to non-stop entertainment needs of our customers in Uttar Pradesh, Bihar, and Jharkhand who prefer entertainment options in their native language.”

Shemaroo Entertainment Director Hiren Gada said, “We are pleased to extend our partnership with Dish TV to bring Bhojpuri Active, a premium Bhojpuri regional content service that will showcase the best of Bhojpuri films and songs. It will be fueled by Shemaroo’s rich and exhaustive library of content and programming prowess. We are sure that this new offering will thoroughly be enjoyed by the viewers of both DishTV and d2h platforms.”