Dish TV launches two new offers for Hindi heartland

MUMBAI: Direct to home (DTH) service provider Dish TV is looking to capitalise on the fact that Hindi entertainment channels were taken off from free DTH platform Free Dish.

To benefit these customers, ‘Bharat Cricket Combo’ on Dish TV and ‘Value Combo’ on D2h are affordable new acquisition offers for cricket lovers at Rs. 1,270 and 1,292 plus taxes for three months respectively. This, the company claims, has stirred up the entire market and led to doubling of new customer acquisitions and tripling of win-backs over last few days.

Under this offer, the company is offering ‘India Cricket Service’ on Dish TV and ‘India Cricket’ on D2h, which is an add-on/service along with FTA channels and popular Hindi channels ranging from infotainment, drama, devotional, news, music and movies.

India Cricket Service is an advance request based add-on/service, which telecasts all the three formats (ODI, T20 and Test matches) of Indian men’s cricket team matches. Furthermore, customers can opt for more add-ons and bouquet services as per their choices including Set Top Box (STB) and free installation only.

Dish TV India Group CEO Anil Dua said, “In continuation of our efforts to provide maximum entertainment to the customers at affordable prices, we are delighted to announce very attractive offers on both our brands for cricket enthusiasts. The new offers are aimed at offering hassle-free cricket viewing experience along with mass entertainment and movie channels. We hope to acquire new customers specially from the rural markets and Hindi language speaking areas.”

To activate this new service Dish TV customer can give a missed call to raise an advance request from their registered mobile number on 18003157698. For d2h customers, the add-on can be activated through a missed call on 18003150002.