Dish TV launches OTT platform with 20+ original shows, 1000+ hours of library content
MUMBAI: Direct to home (DTH) operator Dish TV India has officially launched its new over the top (OTT) app Watcho. As an introductory offer, the existing and new users of Dish TV will get a free subscription to Watcho.
Watcho makes its debut in the OTT space with over 20 original shows in Hindi, Telugu, and Kannada. The OTT platform has also launched original comedy show, ‘Vote The Hell’ featuring prominent comedians and their satirical take on the Indian elections.
‘Vote The Hell’ features comedians Jeeveshu Ahluwalia, Sundeep Sharma, Ankita Shrivastav, Abhijit Ganguly, Ravi Gupta, RJ Vignesh, and Jabardast Bhaskar. It will feature short videos of 5-6 minutes depicting humorous situational comedies with a back-drop of general elections.
In addition to this, Watcho also offers many other original fiction shows like Mission Breaking News, Chhoriyan, Rakhta Chandana and original influencer shows like Vote The Hell, Look I can Cook, Bikhare Hain Alfaaz and many more.
The OTT platform also offers 1000+ hours of library content including movies and short films. Subscribers can also enjoy their favourite TV shows and popular drama series through live or catch-up TV. Watcho is focused on Short format storytelling apt for Digital consumption, with content strategy focused on youth audience across India and not just Urban Millennials. Watcho content cuts across all genres like Drama, Comedy, Thriller, Romance, Food, Fashion, and Poetry.
Watcho has also collaborated with IFP Campus Connect for a short-films contest in over 25 colleges across India. Several thousands of creators participated and over 1500+ short films made by them are also being showcased on Watcho.
Commenting on the launch of Watcho, Dish TV India Executive Director & Group CEO Anil Dua said, “We are excited to announce the launch of our unique digital content platform ‘Watcho’, which is an important step towards Dish TV India becoming a unique destination for entertainment in the country. With this, both our brands, DishTV and D2H have the advantage of being able to offer content through both traditional and streaming medium. We aim to reach over 10 million users in the first year itself.”
Watcho will also provide a creative platform for creators to upload videos showcasing their talent, win rewards and stand a chance to feature in an exclusive original show. The Watcho app is available to download and view on the Web, Play store, App store and has already crossed a hundred thousand downloads over the past few days across platforms.
Dish TV India head OTT Akash Tyagi said, “Our original comedy series “Vote The Hell” in collaboration with popular Indian standup comedians, will explore the funny side of us Indians and how we plan to vote during elections. We are confident that the show will be immensely entertaining while delivering a strong message on the importance of voting wisely.”
He further added, “Our another big differentiator for Watcho is its user-generated content capability which allows users to showcase the content and become an online celebrity. We will also promote these talented individuals through DishTV and D2H platforms in the coming months. We aim to make Watcho the largest independent storytelling platform which offers digital auditions, fan engagement and many more features in the roadmap.”