Dish TV launches Fitness Active service at Rs 40 pm
MUMBAI: Direct to home (DTH) operator Dish TV India has launched ‘Fitness Active’ service on its DishTV and d2h platforms. ‘Fitness Active’ is a unique offering along with a strong strategic partnership with Brilliant Living TV, the country’s leading content provider in fitness and wellness.
‘Fitness Active’, a 24×7 service will be available at just Rs 40 per month in both Hindi and English language. Additionally, the service will be available for a free preview till 18 September. The fitness service will be available on channel number 132 on DishTV & d2h.
DishTV’s subscribers and fitness enthusiasts will get up close and personal with the celebrity fitness trainers to gain insight on fitness and nutrition. These fitness trainers come from diverse fields of Yoga, Nutrition, Meditation, Martial Arts, Pilates, who are responsible for training and coaching of famous celebrities like Katrina Kaif, Kareena Kapoor, Aamir Khan, and the likes.
Grand Master Shifuji- world’s best commando trainer, Shivoham from Shivfit, Yasmin Karachiwala – celebrity Pilates coach are few of the trainers who will share tips to become fit offering a holistic fitness regime to DishTV and d2h subscribers.
Dish TV India Group CEO Anil Dua said, “We’re excited to offer our customers personalized solutions to their wellness regime in the comfort of their homes. With rising awareness about fitness among Indians, we at Dish TV will offer a simple platform and guide to all their fitness queries and requirements. Our ‘Fitness Active’ service will provide best of fitness and wellness content on both our platforms, providing our customers with an easy access to world-class health and fitness trainers.”
Speaking on the partnership, Brilliant Living TV founder and CEO Adarsh Gupta said, “Brilliant Living TV is excited to be associated with Dish TV to bring ‘Fitness Active’ to many households with the help of Dish TV’s reach across India. We’re focused on creating unique fitness content to guide Indians through their workout regime with work-out videos including yoga and meditation. With our partnership with Dish TV, our aim is to encourage users to preach healthy living in the comfort of their homes. We’re sure that the new offering will thoroughly be enjoyed by the viewers of both DishTV and d2h platforms.”
The celebrity fitness training programmes will comprise of video tutorials and workout regimes of various techniques such as yoga, meditation, self-defense, strength training, and Pilates.