Dish TV launches ‘Dishkiyaon Cup’ contest for cricket fans
MUMBAI: Dish TV India Limited has launched ‘Dishkiyaon Cup’ – Winner Batao, Winner Ban Jao contest to leverage the World Cup fever. The contest aims to reach out to all cricket enthusiasts and provide them an opportunity to win exciting prizes. All new & existing DishTV & ZING subscribers are eligible for this contest.
The Dishkiyaon Cup contest offers an opportunity for every participant to win up to 30% cash back on their next recharge for correct predictions. The top 10 quickest predictors for each match will win 1 month of free subscription on daily basis and the top 10 quickest predictors of the tournament will get 1-year free subscription of DishTV on the basis of their current subscription.
Additionally, the brand has come out with various ways to entice consumers and engage maximum participation. The users can participate by submitting their predictions via the red button on the remote, buzz channel, web or Dish TV app. Each cricket team would be assigned a missed call number for each match day, post which participants just need to predict the winner by giving a missed call from their registered number. Furthermore, participants can change their prediction multiple times before the match starts, the last prediction will be considered for the contest.
Commenting on the Dishkiyaon Cup contest, Dish TV India Corporate Head, Marketing Sukhpreet Singh said, “The growing interest in the Cricket World Cup has been a key trigger for brands to engage with consumers and enable them to show their support for the game. It is a grand carnival that brings millions of fans together from across the country. We, at Dish TV, always look at ways to enhance the viewing experience and to bring alive exciting moments for our audience. With the launch of Dishkiyaon cup, our customers can be part of the Cricket World Cup in a unique way and also be winners themselves with assured prizes.”
In order to glue all the fans to their TV screens, earlier this year, DishTV had announced the launch of new acquisition offers ‘Bharat Cricket Combo’ for cricket lovers at just Rs 1,270 plus taxes for three months. Additionally, participants who correctly predict for five matches will get a 10% cashback on next recharge on or before 15th August 2019.