Dish TV launches ad-free theatre-on-demand service with Zee Theatre
MUMBAI: Dish TV India has launched ‘Rangmanch Active’ – an ad-free theatre-on-demand service for both its brands; DishTV and d2h. ‘Rangmanch Active’, is a unique service in partnership with Zee Theatre, a business vertical of Zee Entertainment Enterprises Ltd that brings close to 100 theatre plays with a variety of actors, stories and genres to the doorsteps of consumers.
The service is available on channel no. 356 on DishTV & 214 on d2h to all subscribers free for the first 7 days upon subscription and post that the customers will be charged Rs 75 per month.
Under Rangmanch Active service, the audience can enjoy performances from the best of India’s theatre artists such as Sumona Chakravarti, Jim Sarbh, Ratan Rajput, Ira Dubey, Sonali Kulkarni, Vikram Gokhale, Varun Badola, Ashish Vidyarthi and many others. Popular Indian theatre shows such as Purush, Sakharam Binder, Chokher Bali, Vaastav, Hamidabai Ki Kothi and many more will be available on the newly launched active service.
Along with Indian plays, viewers can also enjoy adaptations of renowned international plays such as Pygmalion, Magnificent 7, Counter Offence, Raid and Kansas that were handpicked from countries like the USA, UK, and Hungary. Besides plays, viewers can watch unseen backstage stories, exclusive interviews with theatre veterans and much more.
Dish TV India Limited Executive Director & Group CEO Anil Dua said, “Entertainment industry in India is going through an evolution and is seeing a rise in story-telling. Our new service is aimed at bringing our audiences closer to the classical format of entertainment i.e theatre plays, on both our platforms. We’re excited to partner with ZEE Theatre to bring to life the best of theatre plays on television screens across the country.”
ZEEL Chief Creative Officer – Special Projects Shailja Kejriwal said, “Currently, India is at the crossroads of a content revolution, bringing together technology and storytelling and taking inspiring and pertinent art forms to people. At Zee Theatre we are not only reviving forgotten Indian stories but also bringing contemporary narratives to newer audiences. Our partnership with Dish TV India Ltd is another milestone in our journey to bring the country’s most pertinent stories to it’s most popular medium.”
‘Rangmanch Active’, a 24×7 service in both Hindi and English languages.